In 2010, KIDS in the GAME received their nonprofit status!
KIDS in the GAME is the inspiration from parents who want all kids to have the same opportunities to play sports they had growing up.
In 2008, John was taking his kids to enroll in youth sports and was asked to coach. He realized the world has changed; when he was a kid, he played outside every day. He learned, 62% of kids today are not playing sports due to financial constraints and PE and recess are being removed from schools to meet demands of state testing. As the research poured in, it was clear, the lack of physical activity has serious health effects on our kids. For the first time, we will see a generation of kids who have a shorter life expectancy than their parents. A year later, KIDS in the GAME was born and created their mission, “Every Kids Deserves a Chance to Play!” KIDS in the GAME is now a national organization in partnership with some of the largest organizations in America. John has spoken at events and worked with companies all over the county to help get more kids off the sidelines and into the game. John is a father of two amazing kids and husband to one of our founders, the wonderful and amazing Tara.
Brian brought deep and tireless capacity to co-founding KIDS in the GAME. His actions are thorough, well-executed and always in the benefit of the organization. He has over 20 years of professional experience working in a start-up, early-stage, and advanced company businesses with innovative technologies. Previously, Brian lived and worked in Taipei, Shanghai, and Hong Kong, and is a speaker of Mandarin Chinese. Brian received his Juris Doctorate from Willamette University College of Law and is a member of the Oregon State Bar Association, and is a proud graduate of Colorado College. He is a partner to Carrie Allan and dad to her two wonderful kids. He can be found riding his mountain bike, kiteboarding, skiing, or trail running with his dogs.
As one of the founders of KIDS in the GAME, Tara’s greatest gift is asking the question “Is that part of our mission?” She is super passionate about helping kids get active and knows the importance of getting kids in the game at a young age and helping them stay in the game. Tara makes sure we are frugal with our money, that we think before we act and that everyone is treated with respect. Tara is a wealth of great ideas and passion and a force to be reckoned with when ideas come to the table. She has two amazing kids who keep her in line and is married to another founder, John.
Natalie brings more than 25 years experience of coaching, leading, and consulting a wide-spectrum of CEOs and Senior Executives ranging from Fortune 500 companies to small entrepreneurial start-ups to her work here at KIDS in the GAME. For several years she has served on many different nonprofit organization boards, including the Working Wonders Children’s Museum. As an athlete from childhood into her adult life, Natalie loves sports of all kinds. She played volleyball through college and played competitive and not-so-competitive softball for years. She brings leadership, technology design, compassion, and team spirit to KIDS in the GAME.