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KIDS in the GAME is removing the financial barriers and getting more kids active.

By helping kids from low-income families to register for after-school sports, participate in physical activity at school, and increase opportunities to be active; we are inspiring kids, families, schools, and communities to live healthy and active lives together.

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We Envision a Healthier, More Active Generation:
One Kid, One Community at a Time!

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Did you know kids from low-income homes are 1/2 as likely to play one day in team sports?

45% of kids are kinesthetic learners (learn through movement)! We were born to move!

Given a choice, being active is what comes naturally to us, most importantly to kids!

  • It’s fun
  • helps kids grow
  • teaches kids to live healthily and confidently
  • gives kids the opportunity to learn through movement

PHIT AMERICA states, “the average P.E. budget in America is $764 dollars.” Every year PE budgets decrease and activity is eliminated or reduced at schools across our country. 

Paying for team fees and activities, in a safe and structured environment is a major financial barrier.

The effects of Inactivity are astonishing!

Only 7% of kids are active to CDC Standards! Kids are not getting the opportunity to meet the recommended level of physical activity they need to stay healthy. 9 Million kids are completely inactive!

300,000+

Kids ages 4-18 get in the game

(44% Girls, 56% Boys)

4+ million
Hours of moderate to vigorous

physical activity

72

Sports and activities selected

by children

48

States where youth have been supported