Kids ages 4-18 get in the game
(44% Girls, 56% Boys)
Hours of moderate to vigorous
Sports and activities selected
States where youth have been supported
Learn about how KIDS in the GAME is working with businesses, foundations and individuals to level the playing field and getting more children moving, playing and living a healthier lifestyle. Together we can help all kids reach their full potential through increased physical activity. Over 10,000,000 kids are completely inactive and this trend is rising, not falling. For two years in a row, the next generation is projected to live shorter lives than their parents.
KIDS in the GAME has joined together with PHIT America to implement GO! Grants, a program designed to help increase activity at schools. GO! Grants help bring activity programs to schools that are implemented either before, during or after school. We help schools because we can help all kids become more healthy through increased physical activity. This program is the ideal way to fight the ‘Inactivity Pandemic’ that is creating health & education issues for our children. The number one program of the GO! Grant is AMPED!
Kids are meant to play. Given a choice, being active is what comes naturally to them. It’s fun. It helps them grow up to be fit, confident, strong and capable. But paying for team fees or other kids’ sports activities is a barrier for many families.
Children from low-income households are half as likely to play one day’s worth of team sports than children from households earning at least $100,000.
At the same time, physical activity is being eliminated or significantly reduced at schools across the country. Add to this the fact that kids are inundated with technology that can be much more engaging for them and hard to put down.
The end result is kids are not getting the recommended level of physical activity they need to stay healthy and over 10,000,000 kids are completely inactive!
KIDS in the GAME removes barriers to getting kids active by helping kids from low-income families to register for after-school sports and helping schools bring back physical activity.
We Envision a Healthier, More Active Generation:
One Kid, One Community at a Time!